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This BCG case interview is a profitability case, one of the most common types of cases in BCG first-round interviews. To pass your consulting interview and land a consulting job offer, it is critical that you practice and master case interviews.
To successfully solve or pass this case interview, you will need to create a framework to identify the key drivers of profitability, both on the revenue-side and cost-side. Afterwards, you will need to determine which drivers have the greatest impact on profitability. Finally, you will brainstorm ideas to improve the selected driver. Once you've developed an impactful and feasible strategy, you will deliver a case recommendation.
This case is from BCG's interactive case interview library, which can be found at:
https://www.bcg.com/Interactives/ICL/